Vivayic
“Amy is savvy at leveraging what’s working and not reinventing the wheel. She respected and built upon our methods and was able to enhance our strategy in a new way - one that gives us a fresh perspective and integrated approach to reaching our long-term vision.”
After fifteen years of solid organic growth leading to a recent acquisition, Vivayic's founders needed a strategy refresh to scale and stabilize the company. Essentially Vivayic aimed to build a "100-year company" that could thrive and endure distinctly from the founders.
The Challenge
Leveraging strengths: Vivayic had a solid existing vision, mission, values, and process. Building on this, we designed and delivered a refreshed strategic roadmap that facilitates Vivayic's goal to become more durable, diverse, and differentiated.
Organization-wide ownership and input: We engaged executives, functional leaders, and the entire staff in a series of virtual workshops. Each experience helped stress-test the strategy and drive alignment and ownership at all levels of the organization.
Training the leaders: We supported new leaders and key staff through training and coaching as they launched new cross-functional initiatives.
Durable, Differentiated, and Diverse: Together, we built a three-year “waypoint” focused on three significant strategic initiatives - to kick start the journey to a "100-year company".
How Did We Do It?
Springboard Strategy believes that strategy should be done with organizations, not to them. We use a three-step process to co-create a plan with the team.
Our approach was unique and custom to Vivayic's needs. At Springboard, we believe in building on the strength of what's already working. In this project, the company had a clear vision, mission, and strategic priorities. Building upon this foundation, we chose a three-year "waypoint" along the journey to their 2030 vision. Our ultimate solution mapped out a clear and measurable path to 2024.
Seasoned in operations, strategy, and facilitation, we rely heavily on interactive workshops to build plans with all organization levels. In our opinion, investing in a strategic plan without alignment and buy-in throughout the experience is a waste of time and money.
What Did It Take?
Activating a new leadership team: Vivayic wanted to unleash leadership and decision making-capacity with new leaders. The company was recently structured as a matrix to distribute leadership and roles. Our work began with the new executive team - by setting a vision and strategy. We then stress-tested our approaches, gathered insight, and established alignment through stakeholder workshops.
Measuring Impact: Vivayic was created and cultivated around core values of purpose, people, and doing good in the world - notoriously hard things to measure. To better understand and track impact, we established a handful of key indicators to monitor progress against their plans.
Cross-Functional growth efforts: The team was able to pull the camera back and build a holistic, collaborative strategic approach that spanned across any one function. This shift from a siloed to an integrated approach will help Vivayic evolve from a founder-led start-up to a mid-sized, sustainable organization.
Learn more about the Vivayic at vivayic.com