Meet Amy Zehfuss

Strategy, Innovation, and Design Thinking Expert

Amy Zehfuss is a thinker, teacher, strategist, and facilitator who helps leaders and teams disrupt, rebuild, and transition their businesses towards meaningful growth. She founded Springboard Strategy to combine traditional consulting methods with practical action to guide companies through strategy development, innovation, and product incubation.

She brings decades of leadership in business innovation and design to her work. Before starting her own company, Amy oversaw strategy development and execution for Time Warner’s $7 billion entertainment division, setting the strategic agenda to double the business over 12 years. She led many vital initiatives there, including the case to invest and grow TNT’s original content and create an in-house studio. Amy also developed and incubated a $10 million portfolio of new business for Turner Classic Movies. When she moved to Spanx, she quickly pivoted from content development to products, where, as Chief of Staff and EVP of Strategy, she helped grow the international business.

Amy’s time at Spanx inspired her to start Springboard Strategy. Springboard allows Amy to pursue work with purpose - to help passionate people solve wicked problems. In addition to consulting, Amy has created a new workshop curriculum called Life Design. Inspired by her career transition from corporate executive to entrepreneur, Life Design applies familiar tools from product design to help people navigate transitions in their careers with clarity, inspiration, and purpose.

Earlier in her career, Zehfuss was a senior strategist for Viant Consulting on digital projects for clients including Sony and Lehman Brothers, marketing manager for IBM’s Media and Entertainment division, and an institutional bank auditor at Nationsbank (now Bank of America).

Zehfuss holds an MBA in strategy and marketing from Emory University’s Goizueta Business School, where she currently lectures about strategy and problem-solving in the MBA program. She also holds a bachelor’s in financial management from Clemson University.

She led a women’s mentorship program at Time Warner for three years and is a board member and founding member of the women’s start-up The Lola. She has served as a mentor for several start-up accelerators, including South by Southwest and LaunchTN.